Thursday, November 10, 2011
Letterman tops Leno in demo
Latenight With David Letterman aided the interest edge out NBC inside the key demo of grownups 18-49 at the outset of November sweep.
NBC's primetime struggles appear to become spilling over into latenight, where "The Tonight Show With Jay Leno" fell behind CBS' "Latenight with David Letterman" in demos for your first days time in the November sweep. Nielsen estimations that Letterman's show assigned Leno in grownups 18-49 (1.20 million to a single.04 million) through the March. 31-November. 4 frame, while using former lower 1% versus. the comparable week of a year ago as well as the latter lower 17%. "Tonight" still held the benefit in general audiences (3.58 million versus. 3.54 million) but that gap closed. The Interest had the apparent edge inside the 10:30 p.m. half-hour leading to the late local news, where its average weeknight 18-49 score (2.6 rating/7 share) repped a sizable 73% advantage on NBC (1.5/4). CBS being more dominant at 10:30 p.m. in grownups 25-54 (3.5/9 to a single.9/5) and total audiences (11.74 million to 5.04 million). CBS also held the benefit over NBC at 12:35 a.m., where "Late, Late Show with Craig Ferguson" moved before "Late Evening with Jimmy Fallon" in grownups 18-49 (724,000 versus 718,00), while using Eye appear 11% from a year ago as well as the Peacock skein lower 13%. In general audiences, each show came into being 1.75 million. ABC's 25-minute "Nightline" was latenight's No. 1 type in 18-49 (1.25 million), 25-54 (1.59 million) and total audiences (3.91 million) -- on componen with a year ago. Carrying out a news program, "Because Of Due To Jimmy Kimmel Live" averaged 714,000 grownups 18-49 and 1.87 million audiences overall, up just a little inside the demo versus. a year ago. NBC must latenight news with "Saturday Evening Live," whose November. 5 telecast situated by Charlie Day averaged 3.22 million grownups 18-49 (up 31% versus. the identical week this past year) and 6.55 million audiences overall (up 16%). This really is really the very best demo score for your show since last May's season finale with Justin Timberlake and Rhianna. Contact Ron Kissell at ron.kissell@variety.com
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